IIAM VIZAG | 1st Business School in AP | Estd 1987

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The curriculum at IIAM Visakhapatnam is a mix of methodologies. Apart from the usual chalk-n-talk, there is a conscious effort to make the sessions interactive by using case studies and references of latest developments in the relevant fields. In addition, students are encouraged to undertake mini projects in all major courses to hone their research and analytical skills. Latest tools and techniques like Business Simulations are used wherever possible. Ample amount of guest lectures are organized where leading corporate executives inform and inspire the students. The program goes beyond the academic sphere to ensure complete development of the individual. Student-driven co-curricular and extra-curricular activities give enormous opportunities for out-of-the-class learning. The students are also encouraged to actively propose and organise events, which polishes their people-management and organizational skills. The approach adopted seeks to empower the students to harness their potential strengths and to emerge as positive, well-informed and confident individuals. The design of the course is rigorous, and requires intensive application.

Core Courses

Principles of Management

Managerial Statistics

Managerial Economics

Accounting for Managers

Indian Business Environment

International Business Environment

Organization Behavior

Corporate Communication

Human Resource Management

Financial Management

Operations Research

Research Methodology

Management Information System

Marketing Management

Computer Applications for Business

Business Ethics & Corporate Governance

Corporate Strategy

Business Law

Business Policy and Strategic Management

Business Analytics

Digital Marketing

Entrepreneurship Development

Operations Research

Specialization: Financial Management

Strategic Financial Management

Investment Analysis and Portfolio Management

Managing Banks and Financial Institutions

Project Appraisal and Finance Valuation

Financial Markets and Services

Mergers, Acquisitions and Corporate Restructuring

Financial Derivatives

International Finance

Behavioral Finance


Specialization: Marketing Management

Advertising and Brand Management

Consumer Behavior

B2B Marketing

Retail Management

Sales and Distribution Management

Marketing to base of Pyramid Consumers

Digital and Social Media Marketing

Product and Brand Management

Marketing of Services & CRM

Retail Marketing

Specialization: : Human Resource Management

Legal Framework IN Human Resource & Industrial Relations

Manpower Planning, Recruitment, and Selection

Employee Relations

Human Resource Metrics and Analytics

Compensation and Benefits Management

Performance Management Systems

Team Dynamics at Work

Strategic HRM

International HRM

Cross Cultural Management

Understanding Self: Indian Perspective

Training and Development

Specialization: Business Analytics

Data Visualization for Managers

Business Forecasting

Data Science using R


Microsoft SQL Server

Advanced Business Analytics

Specialization: Operations Management

Production Planning & Control

Supply Chain and Logistics Management

Quality Toolkit for Managers

Pricing and Revenue Management

Operations Strategy

Sales and Operations Planning

Behavioral Operations Management

Operations Research Applications

Management of Manufacturing Systems

Sourcing Management

Supply Chain Analytics

Purchases and Material Management

Specialization: Management Information Systems

Data Mining for Business Decisions

Managing Software Projects

Managing Digital Innovation and Transformation

IT Consulting

E-Commerce and Digital Markets

Strategic Management of IT

Managing Digital Platforms

Specialization:Hospital and Healthcare Management

Health Economics and Health Policy

Hospital Planning and Design

Patient Care & Behavior

Clinical and Support Services In Hospitals

Hospital Information Systems

Process Excellence in Health Care Management

Online Health, Society & Ethics

Specialization:Banking & Financial Services

Retail Banking


Corporate Banking

Securities Operations

Operations in Banking and Insurance Companies

Accounting and Financial Management in Banks & Insurance

Risk Management in Banks and Insurance Companies

Actuarial Science

Banking and Insurance –Law & Practices

Specialization: International Business

EXIM Procedures

International Logistics

International Trade Policy Framework

Managing Multinational Enterprises

Global Business

International Marketing Management

International Labour Organization and International Labour Laws

Specialization: Digital Marketing

Search Engine Marketing & Optimization

Social Media Marketing

Web Analytics /Marketing Automation

Mobile & E mail Marketing

Content Media Marketing